Suggested Uses for Intelligent Links

An Intelligent Link is a link in an email that when the link is clicked it triggers a Workflow. You can add multiple Intelligent Links to your emails.

To learn more about how Intelligent Links work, review this article or watch this video.

Click here for step by step instructions on how to add Intelligent Links to your emails, or watch this video.

Watch this video for more information on creating your Workflow.

Pam's Bakery sent a newsletter with articles about Thanksgiving Pies and Wedding Cakes. They have an Action Set attached to links to track which of their clients clicked for more information about each.
Pam's Bakery confirmed registrations for a kid's baking class and followed up the link clicks by adding flags, a note to the contact, started a confirmation Autoresponder series and notified the administrative assistant of the sign up.

This can be used as survey to follow up on your service level.

Pam's Bakery sent out a survey with a 0 to 10 scale. Links clicked would take you to a Landing Page where they could add more feedback (custom page to the rating). Survey feedback triggers flags, notes and follow up emails.
Pam's Bakery sends out coupon emails, a monthly newsletter and community updates. Each of those have the option to stop receiving only that series. If you don't want to get the newsletter but you love the coupons, you click opt out on the special newsletter email opt out link and it takes you to her thank you page. The Action Set adds a note and adds a flag to exclude from the newsletter monthly emails.